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It’s sound complicated but the formula is quite simple. Search engines use crawlers to search a webpage and index it’s contents. The domain name, page description, page title and it’s contents use keywords to make it possible to complete web searches. Search engines first ensure that a webpage description, title and description contain the same keywords to flag a webpage as authentic. Every webpage on a website needs to have a meta tag description containing only 158 characters including spaces. The description is what is shown as the page description by search engines. 

Local Search Engine Optimization

Local Search Engine Optimization is key to a website ranking high and matching search results with your business and products. It is a process that requires a lot of thought and a bit of testing to ensure your website webpages are attracting your target demographic.